What Happens After Launch?

What Happens After Launch in Webflow?

Website Maintenance, Hosting, SSL and CMS Updates Explained

You’ve launched your new Webflow site - the design looks great, everything works, and you're live to the world. But what happens next?

A common misconception is that a website is "done" once it goes live. In reality, post-launch support and maintenance are crucial to ensuring your site stays secure, performs well, and evolves with your business.

This guide breaks down what happens after launch and how Webflow handles hosting, security, content updates, and long-term site care.

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1. Hosting with Webflow: Fast, Secure and Reliable

Webflow’s hosting is powered by Amazon Web Services (AWS) and backed by Fastly and Cloudflare, giving your site world-class performance without needing external hosting platforms like cPanel or FTP.

Key Hosting Benefits:

• Global CDN (Content Delivery Network) – Ensures fast loading from anywhere in the world
  
  
• Automatic scaling – Handles traffic spikes without downtime
  
  
• SSL Certificates included – Your site is secure from day one (HTTPS)
  
  
• Zero maintenance required – No plugin or server updates to worry about
  

Unlike platforms like WordPress, there’s no need to manually update plugins or check for server issues. Everything runs smoothly behind the scenes.

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2. Ongoing CMS and Content Updates

If your site uses Webflow CMS, you can easily update text, images, blog posts, and product listings without editing the layout.

Client Editing Options:

• Use the Webflow Editor to update text, swap images, and publish blog posts.
  
  
• Add new CMS items like testimonials, team members, or FAQs.
  
  
• Collaborate with your team using role-based permissions.
  

Pro Tip: We recommend creating a monthly schedule to keep your site’s content fresh and SEO-friendly.

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3. Backups and Version Control

Webflow takes regular snapshots of your site, so you never have to worry about accidentally losing changes.

What You Get:

• Automatic Backups – Webflow saves a new version whenever changes are made
  
  
• Manual Save Points – You can create your own version at any time
  
  
• One-Click Restore – Instantly roll back to any previous version
  
  

This built-in safety net gives peace of mind when updating live content or testing new layouts.

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4. Site Health and Security

Webflow takes care of all essential security protocols so you don’t have to:

• Free SSL encryption
  
  
• DDoS protection
  
  
• No plugin vulnerabilities
  
  
• Automated patching of backend systems
  

Unlike traditional CMSs like WordPress that rely on third-party plugins, Webflow's closed platform model means fewer entry points for attackers.

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5. Performance Monitoring and SEO Health

After launch, it’s important to monitor site performance and search rankings over time:

• Set up Google Analytics and Google Search Console
  
  
• Use tools like Lighthouse or PageSpeed Insights to check performance
  
  
• Monitor broken links and mobile usability regularly
  

Your Webflow partner can provide monthly health checks and suggest areas to improve performance or user experience.

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6. Who Handles Updates?

At 3SIX5 Digital, we typically offer post-launch support plans that include:

• Monthly content updates
  
  
• Bug fixes or tweaks
  
  
• New page builds
  
  
• Performance monitoring
  
  
• Strategy sessions for growth
  

You’re never left in the dark or stuck figuring things out on your own. We stay with you for the long haul.

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7. When to Consider a Refresh

Websites are living tools. We recommend reviewing your site every 6 to 12 months to ensure:

• The design and messaging still align with your goals
  
  
• You’re making use of new Webflow features (like Logic or localization)
  
  
• Performance remains high as content grows
  
  

Even simple visual tweaks or updated sections can extend your site’s relevance.

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Summary: Life After Launch

Launching a Webflow site is just the beginning. With powerful hosting, secure infrastructure, and easy content management, you're set up for success - but ongoing care keeps your site performing at its best.

With the right support, you can confidently scale your online presence, stay on brand, and ensure your visitors always have a top-tier experience.

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Partner With 3SIX5 Digital for Long-Term Success

We don’t disappear after launch. From ongoing updates to technical support and content help, we become your long-term digital partner.

Want to ensure your site stays sharp, secure, and scalable?

Let’s talk about your post-launch plan →